Carrying on with showing you the bits from my Bestway Initial Transfer catalogue, here are the pages featuring monogrammed sportswear – so not only could you have monogrammed unders, but you can wear monogrammed tennis dresses over them!
The first page features monogrammed blouses and blazers for women, a ‘smart’ day ensemble, a monogrammed mens shirt, and (best of all!) a swimsuit!
Oh wait, I stand corrected. The day ensemble is not just ‘smart’, but ‘exceedingly smart’! Don’t you love the tricorn-esque hat?
I also need the pointed-bottom blouse. I could see that on the catwalk today – and in my own wardrobe! I also adore the cloche worn with the classic cardigan blazer. It’s such a perfect illustration of the late teens and early ’20s cloche – still with a distinct brim.
The next page features more blouses, a tennis dress, an overall for housework, and a men’s blazer:
Here is a close up of the overall:
I find the ‘overall’ dress one of the more fascinating garments featured in the catalogue. It’s clearly the precursor/older sister to the 1930s hooverette frocks. This version is made of grass-green ‘government silk’, which is another term I’m going to have to add to my terminology research list. I strongly suspect it is either a rayon, or a silk blend, and the name is because it was officially promoted during the silk shortages of WWI. I actually love how the overall dress looks, and want one for myself. Probably without the monogram, and DEFINITELY without that cap!
There is also a very chic tennis dress:
On the other page, a suave man in a blazer and a striped silk scarf, and (since this is the ’20s), a cigarette.
But the best piece of all is a simple silk blouse.
Sadly, I’ve heard anecdotaly that the globalisation of media is eroding the the British tradition of lucky black cats, and replacing it with the more American & European ‘unlucky’ black cat superstition – which isn’t great for black cats. In my opinion, all cats are lucky, and I’d be delighted to have a blouse with one embroidered on it!