I shared a snippet of this fashion spread from the August 1916 issue of The Designer Magazine on Instagram, and thought you might enjoy seeing the full spread.
The Designer was the magazine issued to market Standard Patterns. It had colour and black and white fashion spreads, advertisements, articles on current events, home advice, and an agony aunt. Just about everything!
There is something for everyone in these spreads: shirtwaist and skirt combinations, full dresses, dresses in two parts. There are more streamlined numbers for the sophisticated girl; frothy, delicate numbers for the lady who likes her frills:
What do you think? Which is your favourite?