Things I love about this article: ‘Them’ is used as a (relatively) good term Lots of fabric history! Fabrics named ‘Billowee’ and ‘Krinkle Krepe’ are considered elegant in comparison to ‘Necking Time’ and ‘Razzle Dazzle’ “It was not exactly something new; it was merely old enough to seem new” Reprinted from Times Magazine, Monday September 12, 1932 The U. S. silk industry, to its intense delight, last week found itself suddenly in the midst of a boom. Unlike cotton and woolen men, silk men are much at the mercy of THEM and last week it was gloriously plain that THEY–the fashion designers of Paris, the style buyers and editors from the U. S., and the 40,000,000 U. S. women who wear dresses–had decided on a style change which would require the U. S. silk industry’s most diligent services. THEY do not decide all of a sudden. The blessed event which now delights silk men really began last February when the U. S. style buyers found nothing to excite them at the Paris salons and bitterly …