Continuing on my ‘let’s escape from winter!‘ theme, let’s go on a vintage Hawaiian holiday.
One of the fascinating things I discovered in researching in old magazines in New Zealand is how early Hawaiian holidays from New Zealand were advertised. This advertisement for the Union Steam Ships Hawaiian holiday sailings appeared in the New Zealand Home magazine in 1932:
It might be 1932, it might be the middle of the Great Depression, your holiday might be 6 weeks long, but there was enough of a market to advertise it!
It’s fascinating to see what the ad features: a bit of ‘Old Hawaii’ (looks like they are making poi!), surfing (made popular around the world by actor and Olympian Duke Kahanamoku), the beaches, the famous statue of King Kamehameha the Great in front of AliÊ»iÅlani Hale (now the state Supreme Court), Akaka Falls, pineapple pickers (Dole’s tinned pineapple advertisements of the ’30s focused heavily on Hawaii, so this makes more sense in context), some tropical flowers (Hylocerius Undatus), Diamond Head, and, of course, Waikiki beach and the Pink Palace of the Pacific itself: the Royal Hawaiian Hotel.
For some further eye-candy, here is a (very sweet and innocent) pin-up from a 1945 magazine promoting Hawaii in the post-WWII era:
I’d like to be where the Trade Winds blow…