Following on from my terminology post about lingerie dresses and lingerie frocks, here are a few more advertisements featuring lingerie frocks from the June 1915 and July 1916 issues of the Pictoral Review magazine.

These illustrations show patterns sold by the American Fashion Company.  The detailed images give ideas for fabrics and trim, while the simple line drawings show the basic dress lines.

The simple line drawings also show other pattern variants, like the fancy puffed mameluke sleeves of 6203, instead of the simpler sleeves shown above.

The July 1916 page shows fashions for spectators and sportswomen.  It should be pretty clear which is which!

This page is quite interesting, because it shows how garments were considered ‘frocks’ or ‘dresses’ even when they were two-piece garments.

(side note, how adorable are those hats?  The sculptural ribbons on the one with the plaid dress, and the little tipped-up bergere revival hat on the far right… delicious!)

Check out how the shoes shown with 6582 and 6787 are the twins of the American Duchess Molieres!

Here is the full descriptions of the outfits:

(more hat side notes.  The feathers on the underside of the brim?  Brilliant!)

Look at the extremely sheer blouse worn with this: the artist has taken care to show how translucent the collar is.

(final side note:  I desperately want something that does a good approximation of a 1910s sports boot.  I wonder if there is enough demand for American Duchess to think about it…)

Hope you enjoyed this peek into mid 1910s fashions, and more insight into lingerie frocks!